Stop storing, start using your ticketing data.

Bolero helps busy performing arts professionals make sense of their ticket data. Make confident marketing, revenue, and audience strategy decisions without hiring a consultant or drowning in spreadsheets. We connect to your CRM and quickly create comprehensive, easy-to-understand reports.
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Problem

You want to run your performing arts organization like a business, but don’t know where to start.

You want to make better data-driven decisions with confidence, but don't have the time to make up-to-date stats, charts, and tables yourself. You certainly don't have the budget to hire consultants.

Solution

Plug Bolero into your CRM.
Get answers to over 25 critical questions you need answered.

Bolero exists because most arts organizations need answers to the same questions using the same data. Bolero takes advantage of this fact and simply automates answering common questions. Unlike other platforms, we exclusively focus on answering questions and delivering you answers you can plan your day and season around.

What are some questions Bolero will answer?

- [ X ] Which segments of your patrons drive the majority of ticket revenue?

- [ X ] How many of your patrons actually return every year?

- [ X ] Do patrons who you give comp tickets eventually start buying?

- [ X ] How does time of performance, day of week, and season affect ticket sales?

- [ X ] What types of programming are most attractive to new patrons?

- [ X ] What what types of programming are best at bringing people back?

- [ X ] Where do your highest revenue patrons live?

What does it cost?

Bolero Report

A structured, three-week collaboration resulting in a comprehensive report, a presentation and Q and A, as well as Early Adopter access to our standing reporting software.

What you get:

  • 3 Week Collaboration

    We work together with you and your data to ensure we answer your questions. Expect to learn new ideas, suggestions improving your data strategy, and access to a data expert.

  • Bolero Report

    A comprehensive report and slide deck that answers over 25 critical, operational questions from your ticket sale data.

  • Live Presentation

    We share what we've found with those who want to know. We'll also answer any difficult questions that come our way.

One Time Pricing


Organizations reporting...
less than $5M in total expenses

$3,500


Organizations reporting...
greater than $5M in total expenses

$12,500


Ready to get everyone on the same page?

Keep tabs on us...

Not just about Bolero, but what we're building, why we're building it, and how it works under the hood?Sign up to our mailing list.We'll email you only when we're doing a live workshop or webinar, publish new tutorial blog, publish new features, or have something meaningful to say.We'll also let you know when we re-launch in 2026!!!

FAQs


With Bolero, the more data, the better.If you are regularly putting on performances throughout a typical 40 week season, you will have more than enough data to see trends related to patron retention, market segmentation, and the other questions we answer.Previous clients have sent us anywhere from 5,000 to 500,000 tickets (though we would be happy to analyze even more...).We'll tell you if Bolero is worth it for your organization during our discovery call. If it isn't, we'll tell you what it'd take to get there. (We want you as a partner when you're ready!)


Yes, if you are considering hiring a team of consultants, the Bolero is a viable-- almost always less expensive-- alternative to working with a team of consultants if you want answers about ticket sales.What we offer is different in that we have built software that automates common analyses done by consultants in something like an Excel Workbook. Except we don't point-and-click our analysis (very prone to human error!), we use modern coding frameworks to streamline this.We'll also make recommendations about what to do with your analyses, but our recommendations are currently limited to ticket data. If what you need answered is not answered by Bolero, we'll point you in the right direction of who to work with.


Yes. If you use something like Spektrix, Tess or UpStage for your CRM, you are probably our ideal partner! Right now all of our clients use Spektrix. If you're our first user that uses a CRM we haven't worked with yet (Tess, UpStage), we'll even throw you a discount if you mention this answer.As long as you can export all your tickets as spreadsheet, there shouldn't be any issues.


We will be rolling out new products in the future that meet this need. We are happy to tell you about these when we chat. Knowing what other questions you'd like answered helps improve Bolero, so please tell us what's on your mind!


Yes, it is true most CRMs have reporting functionality. Bolero's reporting differs in a few ways.First, Bolero uses all of your CRM's data to make many of its charts. This means segmenting across hundreds of thousands of ticket sales, not just calculating some recently summary statistics.Second, Bolero retrofits many standard cohort and revenue retention analyses that are common in the world of tech. We've yet to see a CRM that creates these automatically.Third, we take full advantage of modern technology stacks to make assets like dynamic maps and fit state of the art statistical models.Bolero was created by a scientist who knows how to get the most out of your data (see below). Expect to learn a few new concepts during our sprint! When we're done working together, you're going to feel like you learned something new!


If your data is clean and the data needed to answer it is there, we're happy to include a handful of questions in your report. The more we know about what our customers would like answered, the better we can make Bolero for the future. We'll discuss these questions at our kickoff meeting.Need something more comprehensive? We're happy to also provide custom solutions.


Bolero exists because most CRMs store their data in the same format. We've built an automated analysis pipeline that takes your data and makes many of the difficult-to-recreate charts without all the error prone point-and-click rituals you'd need to make it in Excel.This means most of our time and energy can go into interpreting your data and telling you what it means.It also means that as soon as we write new software, it's simple to update and expand our offerings.Our process is also very streamlined. Scope creep is limited to the one or two new questions we include for you.Scroll way down to see this in detail if you're the type of person who likes to dive into the details.


Bolero was built by a former academic scientist with a PhD and background in the performing arts. He knows a lot about music, science, and stats. He's published papers on Beethoven's DNA, Eurovision, audio branding, pre-dominant chords, musical memory, melodic dictation, leitmotives, and continues to collaborate with academics because he loves learning new things.


Want to really understand the process?

Your Organization

Your team completes our on-boarding survey. Before we start working, we need to get an idea of your goals, previous case studies, current KPIs you track, your CRM's data hygiene, anything else that allows us to meet you where you are right now.

Bolero

We document what you provide for us before our initial meeting so we go into our collaboration on the same page. We will use whatever additional data you provide in the report and use the on-boarding survey to demonstrate what your organization learned directly because of Bolero.

Monday

Kickoff

75 minutes

Bolero presents analysis from on-boarding survey, time is spent clarifying goals, addressing possible data roadblocks.

Tuesday

Exploratory Work

Bolero provides preliminary analysis of data. We prepare a list of choices to streamline reports resulting from exploratory data analysis (EDA).

Wednesday

Exploratory Work

Bolero continues to work on preliminary report....

Thursday

Initial Presentation

75 minutes

Initial analysis presented to your team. Bolero documents foreseeable blockers and limitations.

Friday

Analysis Begins

Bolero begins running your organization's data through our software.

Monday

Report Building

Bolero works on your data. No contact with Bolero team.

Tuesday

Report Building +
Check In

30 minutes

Bolero team provides an optional short call with the guide team to update on progress.

Wednesday

Report Building

Bolero works on your data. No contact with Bolero team.

Thursday

Preliminary Report Shared

75 minutes

Bolero presents a preliminary draft of report to the guide team. Feedback is solicited to anticipate misunderstandings.

Friday

Revision + Expansions Begin

Bolero continues to refine report, incorporate previous feedback, adds additional, expansion analyses if possible.

Monday

Revision...

Bolero works on your report.

Tuesday

More revisions...

Bolero works on your report.

Wednesday

Final revisions.

Bolero puts the fininishing touches on your report.

Thursday

Final Report Shared

60 minutes

Your team team meets with Bolero and shares final report. Feedback solicited.

Friday

Loose Ends

Loose ends are tied up, assets are delivered in their final form, your team and Bolero plan date to for Deliverable 2 to be presented.

Stakeholder Presentation

At some date within three months of the initial collaboration, we present your data to an external group of stakeholders above and beyond the guide team. This could be your entire leadership team, your Board of Directors, or an organization presentation.During this time we *present our findings, answer and clarify any questions from your chosen audience, then lead a discussion about what to do with this information.

Deliverables

This session is recorded and shared with you for posterity and marks a moment in your strategic planning where everyone is put on the same page.